DeepAlert Joins Partners for the King Price Race to the Sun
What a ride.
On 30 May 2026, 16 cyclists from DeepAlert, Nemtek Electric Fencing Products, and Fidelity ADT lined up together for the King Price Race to the Sun — a 50-mile cycle from Beestekraal Kerk in Roodekoppies all the way to Sun City. Andre Genis and Mark Smuts flew the DeepAlert flag on the day, joining riders from two of the security industry’s most respected names for a morning of strong legs, big views, and plenty of gees.
There is something fitting about that. The security sector runs on relationships — between operators and technology providers, between installers and monitoring companies, between the people who build systems and the people who depend on them. Getting on bikes together, away from stands and boardrooms, is one of the better ways to strengthen those bonds.
DeepAlert’s partnerships with Nemtek and Fidelity ADT go beyond the event — they reflect a shared commitment to raising the standard of security operations across South Africa. The collaboration on the road is a small reflection of a much bigger alignment in purpose.
To everyone who rode, supported, or cheered from the sidelines: thank you. We’ll see you at the start line next year.
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